Maslow's Hierarchy of Needs
Maslow came up with an idea that people are motivated to achieve
certain needs. When one need is fulfilled a person seeks to fulfil the next
one, and so on.
The earliest and most widespread version of Maslow's (1943, 1954) hierarchy of needs includes
five motivational needs, often depicted as hierarchical levels within a
pyramid.
How
do magazines make money?
Circulations and Subscriptions
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When we go to the news-stand and buy magazines of our choice, the profit from that sale makes
money for the magazine. However, there is very little profit from this, once
you factor in the price it costs to make the magazine, the cost to transport it
to the news-stand and the commission the magazine company must pay the news-stand company for providing space to sell its magazine. Magazines make far more money
from subscriptions since they cut out at least one of the intermediaries and
get their product directly to the consumer. Magazine companies also have your
address so they can make a pitch to renew your magazine subscription when it
comes due, as well as pitch any other magazines they may produce that they
think could be of interest to you.
Advertising
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Magazines are full of ads.
The single best way that a magazine makes money
is by allowing advertisers to use its unused space throughout the magazine,
including the covers and inside front and back cover. Not only does the
magazine make money with this form of advertising, it also fills up the pages
by placing ads in space on pages around the story lines. The magazine looks
better and its revenue increases.
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