Tuesday, 31 March 2015

How did you attract/address your audience?

Firstly, I carried out research into  target audience to see what kind of magazines appeal to my chosen target audience. I had to make sure that the front cover was appealing to my target audience. I formed a questionnaire in order to gain more information about the target audience and more information about what they would like to see in a music magazine.  

I decided that the genre of my music magazine would be hip-hop and pop genre. I chose more than one genre to cover a wider target audience so that more people would potentially buy it. To attract the audience I used a range of colourful and bold fonts to really make people notice it if they would see it in a shop or magazine stand.

The target audience research showed that to appeal to young people I had to use bright colours and bold fonts. The front cover also had a young person on it that would relate to a younger target audience.

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